About Us

The Executive Team

"It's in our DNA"


Our mission is simple, We’re changing the culture by shaping minds one shirt at a time.

We’re a mindset brand with a thought provoking message. In the book of Genesis we see that everything in this world was spoken into existence except for us, we are the ONLY ones that God created with His bare hands. This is why our logo of the fingerprint is so unique. It's a reminder of who we are in Christ and how valuable we are to Him. Genesis 1:26 says it all, It's in our DNA!

We also donate 25% of all our proceeds toward our ministry work in Haiti and in the United States. Learn more about us and our vision by contacting us directly.